Updated: Mar 12
If you're doing this in social media posts, STOP! Real estate agents, social media is changing the game and it can be the most powerful tool for leads in your arsenal...but if you're making any of these 3 common mistakes, you could be missing out!
If you're like most people in the industry, you're probably looking for ways to step up your social game and get more leads. In this video, I'm going to share with you the three biggest DONT's for real estate social media.
Hey everyone! Suneet Agarwal here with the Hustling Agent, and today we are talking about the three biggest DONT's for real estate social media.
POSTING THE SAME CONTENT OVER AND OVER
The first big don't is posting the same type of content over and over again.
You know what I'm talking about... those agents who post the old outdated video slideshows or use the same 10 year old head shot in every image.
This is a huge turnoff for potential clients, and it's a surefire way to get people to unfollow you. A good rule is the 80/20 rule. 80 percent of your content needs to be fun and entertaining while 20 percent should be about you and your business.
NOT CREATING VIDEO CONTENT
Video is one of the most powerful tools you have at your disposal, and yet so many agents are afraid to use it. They think they need to be perfect or have expensive equipment. But the truth is, you don't need any of that. You can create great videos with just your phone and a few minutes of time.
Video is a great way to connect with your audience, show off your personality, and build trust. On top of all that, it also establishes credibility and makes you look like an expert in your field.
NOT ENGAGING WITH YOUR AUDIENCE
This one is absolutely crucial!
Social media is all about building relationships, and that means actually talking to the people who follow you.
Answer their questions, comment on their posts, and like their stuff! They'll appreciate it, and it will only make them more likely to do business with you
And there you have it! We hope these tips help you in your real estate career, please let us know what other tips you can think of in the comments below!