I remember my first interview with a real estate broker. I made sure to wear dress shoes, slacks, and a tucked-in long-sleeve shirt...because I had to hide my half-sleeve of tattoos. In fact, in my first 6 months as an agent, I made sure to always wear a long sleeve shirt in business attire to hide my tattoos. The first time I didn't was when I rushed to a showing from the gym. I was pretty sure the clients were cool, and they definitely were... in fact, they loved my tattoos and asked a bunch of questions.
Since then, I have relaxed about hiding my tattoos 90% of the time. If I know I am meeting a more conservative client I will dress conservatively. A lot of people I know with the kind of tattoo that might offend do cover them up. Tattoos are also on different body parts, such as your upper back or in the middle of your forehead and that makes a difference. There are so many different types of clients that will always have different outlooks.
In the real estate industry, it's not uncommon to see agents with visible tattoos. In the past, tattoos were seen as unprofessional or inappropriate, but now they are more accepted. But is it a good idea for real estate agents to have tattoos?
First, it's important to address the negative stigma around tattoos in the real estate business. Some people might think that neck tattoos or hand tattoos are intimidating or unappealing to clients. Yet, these beliefs are based on societal biases and do not reflect an individual's capabilities as a real estate agent.
A tattooed realtor is as qualified and professional as any other agent, and their body art should not be a factor in the hiring process.
It's also important to remember that tattoos do not mean someone has a certain lifestyle or personality. In the past, tattoos may have been associated with drug addicts or rebels, but this is not the case anymore. People from all walks of life and professions choose to get tattoos for many different reasons. It's unfair to make assumptions about someone based on their appearance.
So, is it a good fit for real estate agents to have tattoos? It depends on the individual and the types of tattoos they have. If an agent has tasteful, appropriate tattoos that align with their personal brand and professional image, there's no reason why they can't be successful in the real estate industry. In fact, tattoos can even be seen as a unique aspect of an agent's personal brand and can help them stand out in a crowded market.
That being said, it's important for agents to be aware of their company's policies on tattoos. Some companies may have stricter rules about visible tattoos or may need agents to cover them up while working. It's important for agents to respect these policies and make their best effort to present a professional image to clients. This may involve wearing long-sleeved shirts to cover arm tattoos or keeping tattoos hidden on other parts of the body. The general information for most national real estate sale teams or brokerages should have brand guidelines.
BRANDING AND IMAGE
As a brand ambassador for their own company, real estate agents should consider their tattoos as part of their appearance and brand image. While tattoos may be more accepted among younger generations, it's still important for agents to consider their potential clients and the image they want to project. For example, an agent with facial tattoos may not be the best fit for a conservative, older client base, but could be perfect for a younger, more progressive market.
It's also worth noting that there are certain types of tattoos that may be more appropriate for real estate agents than others. For example, an agent with a company's logo tattooed on their body could be seen as a strong show of dedication and commitment to their brand. I have seen that type of tattoo in the past and have always thought, "Wow, they must love their company!" Until I see them posting about changing brands.. Tattoos with offensive or inappropriate language or imagery need to be avoided in any professional setting.
In the end, it's up to each individual agent to decide whether to get tattoos and how to present themselves to clients. As long as an agent is respectful, knowledgeable, and dedicated to their work, their tattoos should not be a concern. Real estate agents with tattoos can be as successful as those without, and it's important to focus on an individual's abilities and dedication to their work, rather than any tattoos they may have.
I have seen some agents on social media brand themself as tattooed agents. Some are extreme, with tattoos from head to toe. Another one, like Brian O'Neill, is branding the tattooed agent well and owns the name on social media... I bet that helps him out.
One real estate company that has embraced the trend of tattooed agents is Rapid Realty in New York City. The company, founded by Justin Mercer, is known for hiring agents with tattoos and unique personal styles. Mercer himself has tattoos and believes that they can add character and personality to an agent's brand.
While Rapid Realty's inclusive hiring practices may be a good fit for some agents, it's important for individuals to consider the company's policies and culture before accepting a job. Not all real estate companies may be accepting of tattoos, and it's important for agents to be aware of any dress code or appearance guidelines. It's also a good idea for agents to do their own research and consider the expectations of the general public when it comes to tattoos in the workplace. There are the types of clients that love tattoos and will resonate with them, even seek them out.
It's not uncommon for agents to be in a position where they are interacting with a variety of clients, and it's important to consider how different types of tattoos may be perceived by these clients. For example, a police officer may be more comfortable working with an agent who has a tattoo of a thin blue line, a symbol of solidarity with law enforcement. But, an agent with a tattoo of a controversial political figure or slogan may not be the best fit for all types of clients.
In the end, the decision to get tattoos is a personal one and should not be based on the expectations of the real estate industry. Yet, it's important for agents to be mindful of their appearance and to present themselves in a professional manner. This may involve covering up tattoos in certain situations or choosing more tasteful, appropriate designs. By making a conscious effort to present themselves in the best light, tattooed real estate agents can be successful in their careers and make a positive impact on their clients. You might want to try fake rapid tattoos first to see how it feels. Especially before you set goals to cover your body in tattoos!
One final note to consider is the role of social media in the real estate industry. In today's digital age, it's important for agents to be aware of their online presence and how it may impact their professional image. This includes considering the types of tattoos that may be visible in social media photos or videos. While tattoos should not be a determining factor in an agent's success, it's important to be mindful of the potential for initial bias based on appearance and to make a good first impression with potential clients.
In conclusion, real estate agents with tattoos can be as successful as those without. It's important to focus on an individual's abilities and dedication to their work, rather than any tattoos they may have. While tattoos may have been taboo in the real estate industry for a long time, it is clear that attitudes toward body art are shifting. In the end, it is up to each individual agent to decide whether to get tattoos and how to present themselves to clients.
As long as an agent is in good standing with their company and the real estate industry, and they present themselves in a professional manner, their tattoos should not be a concern. This may involve covering up tattoos in certain situations or choosing more tasteful, appropriate designs. By making a conscious effort to present themselves in the best light, tattooed real estate agents can be successful in their careers and make a positive impact on their clients.
It's also worth noting that tattoos can be a good alternative to traditional wedding bands for agents. While some may prefer the classic look of a gold band, others may prefer the personal touch and unique design of a tattoo. Celebrities such as Selena Gomez, Angelina Jolie, Scarlett Johansson, and David Beckham have all been spotted with wedding band tattoos, showing that this trend is not just for the general public but for real estate professionals as well.
As the real estate market continues to evolve, it will be interesting to see how the acceptance of tattoos among real estate professionals changes. While some companies may have stricter rules about visible tattoos in the present, it is possible that these rules may become more relaxed in the future. Only time will tell, but for now, it is clear that tattooed real estate agents are making a mark in the industry and breaking the taboo of body art in the workplace.
It's important for real estate agents to consider their appearance and how it may be perceived by potential clients. This includes tattoos, as well as other aspects of physical appearance such as clothing and grooming. By presenting themselves in a professional manner and making a good first impression, agents can set themselves up for success in their careers.
While tattoos may still be a controversial topic in the real estate industry, it is clear that they do not have to hold agents back from achieving their goals. With the right approach and mindset, tattooed agents can thrive in their careers and make a positive impact on the real estate market.
My team and brokerage have always been open-minded to all kinds of people with all different types of views on fashion. Many agents covered with tattoos have worked for my companies. If an agent is great at their job I want to work with them, regardless of their style. It's not something that I'll change next year either. Real estate agents with tattoos are here to stay.